Publications

The consumer data revolution: The reshaping of industry competition and a new perspective on privacy

The consumer data revolution: The reshaping of industry competition and a new perspective on privacy

Published by Springer Link. Journal of Direct, Data and Digital Marketing Practice. January 2014, Volume 15, Issue 3, pp 213–218 ...
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/ Articles, Books & Journals, Data Protection, Mobile Marketing, Privacy
The New Definition of Mobile Marketing

The New Definition of Mobile Marketing

Co-authored with Paul Berney. In the lead up to launching mCordis, one of the many things we have done is ...
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/ Articles, Mobile Marketing
Recognize Marketing Leadership – Nominate a leading company or individual for a Marketing Edge Rising Stars Award

Recognize Marketing Leadership – Nominate a leading company or individual for a Marketing Edge Rising Stars Award

Do you have a Rising Star in your midst? If so, consider nominating them for a Marketing Edge Rising Stars ...
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/ Articles
MMA Michael Becker: Mobile Marketing Strategy Must Tap Context, Data

MMA Michael Becker: Mobile Marketing Strategy Must Tap Context, Data

In the last shopping days before the holidays, my guest is Michael Becker—North America Managing Director for the Mobile Marketing ...
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/ Interviews & News
CMO.com Interview Mobiel Coming

CMO Council, MMA Studies Show ‘Mobile’ Coming Into Power

Steve Cook, a columnist for CMO.com recently interviewed Michael Becker on the future of Mobile Marketing. Interview Excerpt Marketing in ...
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/ CMO.com, Interviews & News, Mobile Marketing
Web Marketing All-in-One For Dummies, 2 edition

Web Marketing All-in-One For Dummies, 2 edition

Build an online presence for your business with web marketing Why buy several books on web marketing when you can ...
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/ Books & Journals, Dummies, Mobile Marketing, Web Marketing
The Chemistry of Mobile Marketing

The Chemistry of Mobile Marketing

The Chemistry of Mobile Marketing is a chapter in the Sybase Mobile Commerce Guide 2012, which helps financial institutions, mobile ...
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/ Articles, Books & Journals, Location Marketing, Mobile Commerce, Mobile Marketing, Social Media Marketing
Marketing's Meeting of the Waters: How digital and traditional marketing practices merge

Marketing’s Meeting of the Waters: How digital and traditional marketing practices merge

This article was originally published by eM+C January 31, 2011. One of the most unusual sights and impressive natural phenomenon’s in ...
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/ Articles, Marketing
The Changing Face of Marketing: Understand how Customer Managed Interactions Fits Alongside CRM and is Changing how we Engage Consumers 

The Changing Face of Marketing: Understand how Customer Managed Interactions Fits Alongside CRM and is Changing how we Engage Consumers 

The face of marketing is changing, forever, and it is important for all marketers to be aware of the trends ...
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/ Articles, Connected Consumer, Customer Relationship Management
New Strategies for Mobile Marketing

New Strategies for Mobile Marketing

New Strategies for Mobile Marketing is a chapter in the Sybase Mobile Commerce Guide 2011, which helps financial institutions, mobile ...
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/ Articles, Books & Journals, Mobile Commerce, Mobile Marketing
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