Michael Becker interviews Tony Pearce, CEO of GRABR. GRABR, compared to a combination of Facebook and Pinterest, is a social platform that primarily consisted of gamers. It now serves as a white label platform that brands can use to establish their owned media, and ultimately an owned community in a specific niche network. This is […]
Michael Becker speaks with Paul Gray, Director of Platform Services at Kik. Kik is a Smartphone messaging app used to send GIFs, photos, and text messages. It differs from other messengers because it is a private messaging channel contrary to Instagram and Snapchat, which are much more broadcasting focused. Becker and Gray examine how marketing […]
In this episode of the mobile insight series Michael Becker interviews Jenn Herman about the uses of social media channels for marketing, specifically Instagram. Jenn is an award winner blogger. She was recognized for the 3rd year in the row as a top 10 social media blogger by Social Media Examiner. In fact, she was ranked #2 […]
The Chemistry of Mobile Marketing is a chapter in the Sybase Mobile Commerce Guide 2012, which helps financial institutions, mobile operators, and enterprise understand mobile commerce, frame their strategies, and guide their deployments. Click here to download the guide In the mobile world, relevant information—or relevant marketing—increasingly engages consumers. Four elements, similar to those in […]
The job of marketing is to manage the communication, delivery, and exchange of value with the members of a firm’s community (prospects, customers, employees, investors, analysts, journalist, etc.). Marketers employ all kinds of methods, practices, and associated tools, tactics, strategies, measurements, and media to accomplish these three tasks. In just the last few years two […]