February, 2016

An Interview with Jenn Herman on Social Media

An Interview with Jenn Herman on Social Media

In this episode of the mobile insight series Michael Becker interviews Jenn Herman about the uses of social media channels for marketing, specifically Instagram.  Jenn is an award winner blogger. She was recognized for the 3rd year in the row as a top 10 social media blogger by Social Media Examiner.  In fact, she was ranked #2 […]

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It’s time – marketers should start focusing on owning the conversation

It’s time – marketers should start focusing on owning the conversation

More and more brands are moving their marketing expenditures to digital. Last November Campbell’s Soup increased its digital marketing budget from 22% to  40%, while PepsiCo reportedly put 40% of its Super Bowl budget to digital. Digital, social, and mobile marketers are swirling around these terms but many struggles to find scale. Gartner estimates that firms are spending 11% […]

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Perry Drake on Marketing & UMSL Midwest Digital Marketing Conference

Perry Drake on Marketing & UMSL Midwest Digital Marketing Conference

Find out from two leaders in the marketing industry, how marketing has evolved and a preview of the UMSL Midwest Digital Marketing Conference. mCordis’ Michael Becker interviews Perry Drake, the assistant professor of social media and digital marketing at the University of Missouri St. Louis. In the words of Drake, “what isn’t marketing today? Almost […]

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Insights on Mobile Engagement & Beacons

Insights on Mobile Engagement & Beacons

mCordis’ Michael Becker discusses mobile engagement with Daniel Dreymann, CEO and Cofounder of Mowingo. Mowingo works with brands and agencies (most recently McDonald’s–see image) to develop apps that will engage people when they are away from the store—inside the store—near the store—and leaving the store. Mowingo can either enhance another brand’s existing app or create an entirely […]

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Serving The Connected Traveler Through and with Mobile

Serving The Connected Traveler Through and with Mobile

The travel and hospitality industry is enormous, having a massive economic impact globally, annually generating an estimated $6.5 trillion dollars, worldwide.[1] To support industry growth and to serve the traveler enterprises in the travel and hospitality industry brands have often turned to new technologies and services, like online research and booking. However, as much as these […]

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Connectivity Transforming the Restaurant Ordering Experience

Connectivity Transforming the Restaurant Ordering Experience

 On the eve of the Super Bowl, Domino’s has done it again. Just say “Hey Alexa open Domino’s and place my Easy Order”. That is all it takes.  In 30 minutes you’ll have your piping hot, fresh, and yummy Domino’s pizza and delectable eats walking through your front door.     This innovation of culinary ordering excellence is courtesy […]

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