As a board trustee for Marketing EDGE, I would like to ask for your help. I’m raising money for Marketing EDGE to help groom future marketing talent. Industries around the globe are increasingly faced with a shortage of marketing talent capable of facing the challenge of successfully and responsibly marketing in our digitally-led global economy. Marketing leaders are not born, they are […]
I read Mobile Marketer as much as I can. I find the stories and insights created by the team to be incredibly helpful for staying up to date with how leading marketers are adopting mobile and which technologies are trending. This morning, I was happy to see an article on how Unilever is leveraging mobile as […]
I was recently interviewed by eMarketer to provide a testimonial about their service. You can see the video here. If you’re in marketing and you’re not a subscriber and regular user of eMarketer, you really should reconsider. eMarketer is an unbelievably valuable service. eMarketer provides: an aggregation of secondary market research and reports that influence everyday marketing decisions on […]
Michael Becker holds video interview (00:00:01:40) with eMarketer.
Looking forward, markets, all markets, are and will be driven by the Internet of Everything (IoE). By 2020 there will be 50~100 billion devices connected to the Internet, according to Cisco; today there are 8.5~12 billion devices generating 15 quadrillion connections to the Internet. These are not simply passive connections, they’re live, interactive connections generating […]