Co-authored with Max Thorpe. What is the use of writing content for your blog if nobody is going to read it? A recent study composed by Buzzsumo and Moz indicated that out of a sample of 100,000 internet articles, over 75% had zero links referencing to them, and they were also poorly shared. This is not necessarily a bad […]
Marketing is drastically different than it was twenty years ago. The pace of product and service development has increased, thus giving consumers a wide range of choice. Likewise, the channels to market and the media to promote products and services have increased dramatically. Twelve months ago there were reportedly 800 martech companies, today there are […]
Co-authored with Max Thorpe. Consumer response to traditional forms of marketing is waning. Consumers are bombarded by traditional, “outbound” marketing and advertising, including point of purchase displays, promotional signs, “annoying” emails, miss-timed texts, solicitation phone calls, banner ads on websites and in apps, and the all too rare, perfectly crafted and relevant marketing message. Increasingly, […]