Marketers use media channels to deliver their message and guide people along the customer journey. Media channels are the collection of various mediums, including print, out-of-home, retail, newspaper, radio, television, websites, email, text messaging, and apps, to name a few. These channels are used to reach and engage an intended audience with a brand’s message […]
Michael Becker interviews Ed Chater, CMO of Adbrain. As technology plays a more prominent role in our daily lives, individuals now have multiple connected devices that they interact with on a consistent basis. An individual can interact with a brand on a variety of devices and from a brand’s perspective, the brand might incorrectly assume […]
TAge The Age of the Consumer Gives Way to The Rise of The Connected IndividualThere is another dynamic at work affecting marketing, beyond the highs and lows of media. Forrester refers to this dynamic as The Age of the Consumer[1], the changing basis of market competition. In 2012 Forrester mapped four historical ages of business. […]
Michael Becker speaks with Ryan Helmstetler, the Director of Sales and Marketing at XpressBuy. XpressBuy has found a unique solution to driving mobile commerce from other mobile applications such as Instagram, Kik, Facebook Messenger, Whats App, and more. This has reduced the friction in potential buyers going from discovery to transaction. Now users can easily […]
Let’s face it, achieving success is not easy. It takes a lot of effort, skill and luck to be successful. What is considered success will vary by the organization and by the individual; however, in whatever way you define success, it is clear that many things need to come together to be successful.There are many drivers […]