Privacy

You’re being Scored, What it Means for Your Privacy & The Five-Fold Path to Digital Sovereignty

You’re being Scored, What it Means for Your Privacy & The Five-Fold Path to Digital Sovereignty

Zeynep Tufekci, an information science professor, wrote a powerful and timely piece in the New York Times this week, Think You’re Discreet Online? Think Again (Tufekci, 2019). She wrote about data inference, a topic I think we all need to understand since what it means is that we are all being measured, scored, and accounted […]

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It’s Time – Embrace These Steps And Start Taking Back Your Digital Sovereignty

It’s Time – Embrace These Steps And Start Taking Back Your Digital Sovereignty

A friend of mine called me the other day to share an unsettling experience she had, one that has been happening for quite some time to all of us, but until recently few of us have been conscious that it’s been happening. She explained to me that she recently bought medicine online and within days […]

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Global Regulatory Discord and The Dawn of The Personal Information Economy

Global Regulatory Discord and The Dawn of The Personal Information Economy

“While the U.S. administration is dialing-back on regulations that protect personal information, European regulators are ratcheting them up.” Michael Becker “We’ve lost control of our personal data.” Tim Berners-Lee. Remember Orwell’s book “1984”? It turns out that George Orwell might have been an optimist. Since the dawn of the Internet, we’ve looked at the web as […]

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Consumer Attitudes to Privacy, Permission, and Personalization

Consumer Attitudes to Privacy, Permission, and Personalization

Almost half of consumers will share personal details and opt-in to receive relevant, targeted, personalized communication and information from companies they trust, as long as it is clear why it is in their benefit to do so. The majority of consumers who receive personalized communication and information are satisfied or very satisfied with the experience. […]

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The consumer data revolution: The reshaping of industry competition and a new perspective on privacy

The consumer data revolution: The reshaping of industry competition and a new perspective on privacy

ompetitive advantage for businesses is now to be found in the use of data to understand customers. In this new data age, however, the individual is gaining a new power to demand a fairer share of the economic value of personal information. This paper considers how this shift will play out in the commercial arena and what businesses need to be willing to do in order to benefit.

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Your Apps Are Watching You

Your Apps Are Watching You

A WSJ Investigation finds that iPhone and Android apps are breaching the privacy of smartphone users At the time it was a bit nerve-racking as nearly everyone around me got very aggressive after my interview with Scott Thurm and Yukari Iwatani Kane. In fact, I almost got fired. Why you ask? Because I told the […]

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Mediating effects of Privacy & Preferences Management on Trust and Consumer Participation in SMS Based Mobile Marketing Initiatives: Part Two of Two

Mediating effects of Privacy & Preferences Management on Trust and Consumer Participation in SMS Based Mobile Marketing Initiatives: Part Two of Two

This article is the second part to the November 2006 article “Mediating effects of Privacy & Preferences Management on Trust and Consumer Participation in SMS Based Mobile Marketing Initiatives: Part one of Two”).  Part one of this article presents the hypothesis that a firm’s privacy and preferences management program could positively influence consumer trust in […]

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