I had the pleasure of conducting a webinar with Ross Slieght, Chief Strategy Office for Somo, a leading mobile marketing agency and client of mCordis, back in November. Ross has an amazing insight on engaging consumers across the customer journey and he shared it with us in this webinar. Enjoy! Webinar Description Ross Sleight, Somo’s Chief Strategy […]
I use eMarketer nearly every day for new business pitches and client presentations. I highly recommend their service. See the interview I did with them.
ompetitive advantage for businesses is now to be found in the use of data to understand customers. In this new data age, however, the individual is gaining a new power to demand a fairer share of the economic value of personal information. This paper considers how this shift will play out in the commercial arena and what businesses need to be willing to do in order to benefit.