If you have not noticed, it is a mobile-digital world. New research released from eMarketer today reports that mobile is taking the lion share of our digital attention and is quickly on path to taking over TV, the mainstay of mainstream above the line marketing for the last fifty years (I don’t miss an episode of Game […]
Through advanced analytics, marketers are learning that customer behavior is not evenly distributed across the customer journey. Insights from a 2013 xAd study found that mobile use by consumers is influenced by a number of factors, including device type, e.g. smartphone vs. tablet, by industry and by the stage the consumer is within their journey. The xAd […]
In 2014 I contributed the Mobile Marketing chapter to the DMA 2014 Statistical Fact Book. Click here to read the complete chapter.
This article was originally published by eM+C April 11, 2011. January 2011, I wrote about marketing’s “meeting of waters” and how mobile is acting as the connective tissue that’s tying together digital and traditional marketing practices. The meeting of waters analogy holds true because we live in an age where people are increasingly becoming connected and these connections […]
Last week, Feb. 26th in NY, I had the pleasure of moderating an innovation networking breakfast, hosted by Somo. The purpose of the breakfast was to bring together, in an intimate setting, respected peers within the marketing community to review some of the latest innovations in mobile marketing, to network and discuss and debate mobile’s role […]