The article was published on American Marketer on May 14, 2019. Launched in 2013 Shiru Cafe has created a new way to connect students and prospective employers. Cash Not Accepted Here; Turning Data Into Currency At Shiru Cafe students get their coffee and beverages, study space, career information, and a place to hold meetups and […]
I absolutely love this video! Back on Feb 7, 2011, the team at PHD released “We Are The Future” as a promotional video to stimulate discussion within the marketing industry. I’ve been referencing it for years in my classes. It is as relevant today as it was back then, more so in fact. The video […]
I’ve been accepted to deliver two talks, a keynote and workshop, at MyData 2019, September 25-27, in Helsinki Finland. I’m very excited. Keynote: Understanding & Extracting The Value of Personal Data Steps Toward Enabling the Personal Information Economy Abstract: What’s the value of personal data and how do we extract it?” is a question being […]
Zeynep Tufekci, an information science professor, wrote a powerful and timely piece in the New York Times this week, Think You’re Discreet Online? Think Again (Tufekci, 2019). She wrote about data inference, a topic I think we all need to understand since what it means is that we are all being measured, scored, and accounted […]
![How to Incorporate Mobile in Your Omnichannel Approach [+ 8 High-Value Use Cases]](https://identitypraxis.com/wp-content/uploads/2019/04/2019-04-21_1310-450x300.png "How to Incorporate Mobile in Your Omnichannel Approach [+ 8 High-Value Use Cases]")
I was recently interviewed by Michael Becker (ya, he has the same name as me) from Emarsys, who wrong a great piece on Omnichannel marketing. You can find the full article here, including my comments, “Digital immigrants like Walmart, Target, and Sephora are doing an exceptional job placing mobile at the heart of their customer […]
This article was republished by American Marketer April 16, 2019. Procter & Gamble Co. chief brand officer Marc Pritchard last week said, “It’s time to create a New Media Supply Chain.” Speaking April 11 at the ANA Media Conference in Orlando, FL, Mr. Pritchard – representing one of the largest global advertisers in the world – raised a […]
What’s one of the biggest things on the peripheral of tech that is (should be) capturing people’s attention so that they can prepare for the future? For me, the answer is decentralized identity. Decentralized identity is going to reshape industry and society as we know it since it has the potential to reshape the Internet. […]