Marketing in the Digital Age: How data helps fight entropy
Article reprinted from Mobile Marketer and Luxury Daily. For decades, marketers such as Procter & Gamble Co., Walmart, Coca-Coca Co. and the unnamed thousands from around the world have used, and in many cases invented, qualitative and quantitative research methodologies to generate data and insight around the effectiveness of their marketing efforts. Entropic forces – natural forces that […]