October, 2010

Chapter Contribution: Online/Mobile Marketing

Chapter Contribution: Online/Mobile Marketing

This piece was contributed to Michelle Fitzgerald’s Get Scrappy: A (Small) Business Owner’s Guide to Marketing on Less An online marketing overview would be incomplete without touching on mobile and how it’s used within the practice of marketing. ┬áMobile, with its myriad of wireless devices and networks, has become the most ubiquitous communication and media […]

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Mobile Marketing for Dummies

Mobile Marketing for Dummies

Straightforward advice on building and launching a mobile marketing plan Mobile communication is hot, and so is marketing on mobile devices.┬áMobile Marketing For Dummies┬áprovides a clear and easy path for creating, launching, and making the most of a mobile marketing program. Designed for marketing professionals and other business people who may have little experience with […]

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