October, 2010

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Chapter Contribution: Online/Mobile Marketing

Michael Becker
October 23, 2010
Articles
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This piece was contributed to Michelle Fitzgerald’s Get Scrappy: A (Small) Business Owner’s Guide to Marketing on Less An online marketing overview would be incomplete without touching on mobile and how it’s used within the practice of marketing. Mobile, with its myriad of wireless devices and networks, has become the most ubiquitous communication and media […]

Mobile Marketing for Dummies

Michael Becker
October 12, 2010
Books & Journals
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Straightforward advice on building and launching a mobile marketing plan Mobile communication is hot, and so is marketing on mobile devices. Mobile Marketing For Dummies provides a clear and easy path for creating, launching, and making the most of a mobile marketing program. Designed for marketing professionals and other business people who may have little experience with […]