By 2020, 70% of the world population will possess a smartphone, making mobile a necessity for marketers to reach and engage people on the people’s terms. Now and into the discernable future, direct communication media, such as SMS/MMS messaging, along with push notifications, beacon alerts, and the all-too-familiar email will continue to be popular tools used […]
Back in October 2015, the e-tailing group released some fascinating insights around the current state of omnichannel execution. According to the group’s study “significant gaps” exist between people’s expectations for what the shopping experience should be like and what retailers are actually offering. According to the study, 38% of people report using a combination of channels to shop, while 32% report being […]
Mobile has risen from marketing-tactic status to core critical strategy. But that comes as no surprise to Michael Becker. Becker is co-founder and managing partner of mCordis, which aims to put “mobile at the heart of marketing.” Before that he was North America managing director of the Mobile Marketing Association, where he also served on the board for a decade. […]