November, 2008
The forces shaping mobile phones as new direct marketing tools?
The invisible hand is working, Adam Smith would be proud. Industry forces, much larger than any one company or group, are silently but diligently shaping the mobile marketing landscape. The practice of conducting marketing through the mobile channel is maturing quickly and there are a number of drivers behind this. Mobile phone and feature adoption, […]
Agencies Vs. Advertisers
Recently a graduate student doing research into mobile marketing practices asked me: “What are the major debates involving agencies and advertisers?” This s a good question because it provides an opportunity to refine our understanding of two critical roles of marketing. To answer this question and to understand the nature of the debate we first […]