January, 2015

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Marshaling the Army: CPG Product Testing with the Shopper Army

Michael Becker
January 26, 2015
Articles
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Imagine being able to test new consumer packaged good (CPG) products and gain invaluable, rapid, and actionable shopper and consumer feedback before and as the products go to market by engaging thousands of eager shoppers from your target audience. That’s the promise of the new Shopper Army from mCordis client BrandSpark: trial, response, react – […]

The ‘Internet of Things’ Heralds the Arrival of the Jetsons Age Your fridge may soon tell you when to buy milk

Michael Becker
January 5, 2015
Interviews & News
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The Internet of Things, the collection of billions of devices, networks and services binding society, is upon us. As referenced in Katy’ Bachman’s article, according to Michael J. Becker, in support of Somo as the North American Market Development and Strategic Advisor, is quoted: “There will need to be new social norms, economic models, regulations and […]