The ‘Internet of Things’ Heralds the Arrival of the Jetsons Age Your fridge may soon tell you when to buy milk

The ‘Internet of Things’ Heralds the Arrival of the Jetsons Age Your fridge may soon tell you when to buy milk

The Internet of Things, the collection of billions of devices, networks and services binding society, is upon us. As referenced in Katy’ Bachman’s article, according to Michael J. Becker, in support of Somo as the North American Market Development and Strategic Advisor, is quoted: “There will need to be new social norms, economic models, regulations and personal boundaries frameworks re-envisioned and developed.” 

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Michael Becker is an intentionally recognized identity & personal information management solutions strategic advisor, speaker, entrepreneur, and academic. He advises companies on personal information economy business strategy, product development, business development, and sales & marketing strategies. He also represents them at leading trade groups, including the Mobile Ecosystem Forum. Michael is an advisor to Assurant, Predii, Privowny, and Phoji. He is the co-author of Mobile Marketing for Dummies and a number of other books and articles related to mobile marketing, identity, and personal information management. He is on the faculty of marketing of the Association of National Advertisers and National University. A serial entrepreneur, Michael founded Identity Praxis, co-founded mCordis and The Connected Marketer Institute, was a founding member of the Mobile Marketing Association (MMA), and was on the MMA board of directors for ten years and was MMA’s North American Managing Director for three years. In 2004, Michael co-founded iLoop Mobile, a leading messaging solutions provider. In 2014, Michael was awarded the 2014 Marketing EDGE Edward Mayer Education Leadership Award for his commitment to marketing education.

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