Jimmy Jones, Head of Security for ZARIOT, shares some highlights from a recent MEF Webinar where experts from all facets of the IoT value chain shared insights on how connectivity, hardware, software, cybersecurity, privacy, data management, and more, seamlessly come together to create ground-breaking, secure, and reliable IoT-powered experiences. The discussion is led by MEF […]
I thoroughly enjoyed my interview with Nishant Garg with WhatMarketWants. Here’s the abstract for the interview: “What’s your company’s approach to Mobile Marketing in a Privacy-First World? Mobile Marketing Expert Michael Becker talks about what’s mobile marketing, the potential of mobile marketing, mobile responsive content, mobile-optimized website, marketing in a privacy-centric world, the future of […]
Really enjoyed an engaging interview (09:24 min) on eCommerce with Miguel Arriola, Solutions Architect Manager at Gretrix. #57 Michael Becker the CEO of Identity Praxis, Inc. tells us his thoughts on eCommerce today, with insights into the future of personal information management exchange.
An in-depth conversation on privacy & security. On October 15, 2020, I had a wonderful time discussing privacy and security. Speakers Joining me on the panel were, Carlos J. Bosch, Head of Technology, GSMA North America Matt Littleton, Global Advanced Compliance Specialist, Microsoft Donna Gallaher, President & CEO, New Oceans Enterprises Michael Becker, Founder & […]
Sarah Ramirez at Luxury Daily reached out and asked me some questions about Facebooks’ recent announcements, Which new feature (Instagram Checkout for creators, WhatsApp Business, other, etc.) do you think is most significant for brands? Why is it important for Facebook to emphasize privacy? How can luxury brands take advantage of new features? You can […]
![How to Incorporate Mobile in Your Omnichannel Approach [+ 8 High-Value Use Cases]](https://identitypraxis.com/wp-content/uploads/2019/04/2019-04-21_1310-450x300.png "How to Incorporate Mobile in Your Omnichannel Approach [+ 8 High-Value Use Cases]")
I was recently interviewed by Michael Becker (ya, he has the same name as me) from Emarsys, who wrong a great piece on Omnichannel marketing. You can find the full article here, including my comments, “Digital immigrants like Walmart, Target, and Sephora are doing an exceptional job placing mobile at the heart of their customer […]
The Mobile Ecosystem Forum (MEF) in November 2018 published the MEF 5th Annual Global Consumer Report Study, which as underwritten by Assurant. The report probes the attitudes of smartphone users across ten markets and provides insights into consumers views at the intersection of connected device usages, personal information, privacy, and trust. In this webinar, Michael […]
Erin Azar, Global Product Manager, at Emarsys recently interviewed me for her piece “What Does Mobile Optimization Mean for Marketers Today?” You can read her full article here. My contribution, “Mobile sits at the heart of the shopper experience. You must be both tactical and strategic to win. A successful business requires end-to-end mobile execution […]
An interview By Connie Hwong.Posted March 27, 2017 Michael Becker is a Co-Founder & Managing Partner for mCordis, a mobile and connected marketing strategic advisory and marketing educational services provider, and The Connected Marketer Institute, a leading community helping the industry serve connected individuals, at scale, on the individual’s terms. He is also a strategic advisor to Assurant […]
Steve Cook, a columnist for CMO.com interviewed Michael Becker on key takeaways from The Connect Marketer Summit, a conference he co-organized. Interview Excerpt As quickly as the Mobile-First Age appeared, we are now rapidly entering the “Connected Individual Age.” (Think: smart devices, IoT, and AI companions.) This transition requires marketers to become “Connected Marketers,” with […]