Interviews & News

An Interview with Sarah Ramirez: Facebook introduces new capabilities for businesses, influencers

An Interview with Sarah Ramirez: Facebook introduces new capabilities for businesses, influencers

Sarah Ramirez at Luxury Daily reached out and asked me some questions about Facebooks’ recent announcements, Which new feature (Instagram Checkout for creators, WhatsApp Business, other, etc.) do you think is most significant for brands? Why is it important for Facebook to emphasize privacy? How can luxury brands take advantage of new features? You can […]

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How to Incorporate Mobile in Your Omnichannel Approach [+ 8 High-Value Use Cases]

How to Incorporate Mobile in Your Omnichannel Approach [+ 8 High-Value Use Cases]

I was recently interviewed by Michael Becker (ya, he has the same name as me) from Emarsys, who wrong a great piece on Omnichannel marketing. You can find the full article here, including my comments, “Digital immigrants like Walmart, Target, and Sephora are doing an exceptional job placing mobile at the heart of their customer […]

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What Does Mobile Optimization Mean for Marketers Today?

What Does Mobile Optimization Mean for Marketers Today?

Erin Azar, Global Product Manager, at Emarsys recently interviewed me for her piece “What Does Mobile Optimization Mean for Marketers Today?” You can read her full article here. My contribution, “Mobile sits at the heart of the shopper experience. You must be both tactical and strategic to win. A successful business requires end-to-end mobile execution […]

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The Era Of The Connected Marketer: 5 Questions For Michael Becker

The Era Of The Connected Marketer: 5 Questions For Michael Becker

An interview By Connie Hwong.Posted March 27, 2017 Michael Becker is a Co-Founder & Managing Partner for mCordis, a mobile and connected marketing strategic advisory and marketing educational services provider, and The Connected Marketer Institute, a leading community helping the industry serve connected individuals, at scale, on the individual’s terms. He is also a strategic advisor to Assurant […]

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CMO’s Notebook: Takeaways From The Connected Marketer Summit

CMO’s Notebook: Takeaways From The Connected Marketer Summit

Steve Cook, a columnist for CMO.com interviewed Michael Becker on key takeaways from The Connect Marketer Summit, a conference he co-organized. Interview Excerpt As quickly as the Mobile-First Age appeared, we are now rapidly entering the “Connected Individual Age.” (Think: smart devices, IoT, and AI companions.) This transition requires marketers to become “Connected Marketers,” with […]

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mCordis & TCM Institute announce 2017 The Connected Marketer Institute Excellence Awards, Finalists

mCordis & TCM Institute announce 2017 The Connected Marketer Institute Excellence Awards, Finalists

FOR IMMEDIATE RELEASE                                                                                     Contact:    Mike Kilroy andValerie ChristophersonGlobal Results Comms (GRC)+1 949 608 0276mkilroy@globalresultspr.com […]

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An Interview with Tony Pearce from GRABR

An Interview with Tony Pearce from GRABR

Michael Becker interviews Tony Pearce, CEO of GRABR. GRABR, compared to a combination of Facebook and Pinterest, is a social platform that primarily consisted of gamers. It now serves as a white label platform that brands can use to establish their owned media, and ultimately an owned community in a specific niche network.  This is […]

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An Interview with Paul Gray from KIK

An Interview with Paul Gray from KIK

Michael Becker speaks with Paul Gray, Director of Platform Services at Kik.  Kik is a Smartphone messaging app used to send GIFs, photos, and text messages. It differs from other messengers because it is a private messaging channel contrary to Instagram and Snapchat, which are much more broadcasting focused. Becker and Gray examine how marketing […]

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mCordis establishes The Connected Marketer Institute

mCordis establishes The Connected Marketer Institute

TO HELP BRANDS AND MARTECH PROVIDERS THRIVE IN CONNECTED ERA The Institute helps market leaders create and adopt best practices for serving the connected individual; debut of The Connected Marketer Summit & Awards set for Nov. 10 in Silicon Valley SAN FRANCISCO, Calif.,  August 9, 2016 – mCordis, the strategic mobile and connected marketing education and advisory […]

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Started with Mobile—Now we’re here

Started with Mobile—Now we’re here

This week, July 27, 2016 in San Francisco, California, I had the pleasure of attending Swrve’s mobile moments event, graciously hosted by their client and partner Microsoft.  Martin Doettling, Swrve’s CMO, kicked off the afternoon exclaiming how mobile has changed the way we interact, communicate, shop, and ultimately, live. With the introduction of Pokémon GO, mobile has taken on […]

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