Webinar: Becker & Betti discuss insights from the MEF 5th Annual Global Consumer Trust Report 2018

Webinar: Becker & Betti discuss insights from the  MEF 5th Annual Global Consumer Trust Report 2018

The Mobile Ecosystem Forum (MEF) in November 2018 published the MEF 5th Annual Global Consumer Report Study, which as underwritten by Assurant.

The report probes the attitudes of smartphone users across ten markets and provides insights into consumers views at the intersection of connected device usages, personal information, privacy, and trust.

In this webinar, Michael Becker, a contributing author of the study, discusses the study results with the MEF CEO, Dario Betti.


Managing Partner at | Website

Michael Becker is an intentionally recognized identity & personal information management solutions strategic advisor, speaker, entrepreneur, and academic. He advises companies on personal information economy business strategy, product development, business development, and sales & marketing strategies. He also represents them at leading trade groups, including the Mobile Ecosystem Forum. Michael is an advisor to Assurant, Predii, Privowny, and Phoji. He is the co-author of Mobile Marketing for Dummies and a number of other books and articles related to mobile marketing, identity, and personal information management. He is on the faculty of marketing of the Association of National Advertisers and National University. A serial entrepreneur, Michael founded Identity Praxis, co-founded mCordis and The Connected Marketer Institute, was a founding member of the Mobile Marketing Association (MMA), and was on the MMA board of directors for ten years and was MMA’s North American Managing Director for three years. In 2004, Michael co-founded iLoop Mobile, a leading messaging solutions provider. In 2014, Michael was awarded the 2014 Marketing EDGE Edward Mayer Education Leadership Award for his commitment to marketing education.

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