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Call for Insights & White Paper Contributors: Is it rude to ask your age? Actually no. It is a legal requirement

Call for Insights & White Paper Contributors: Is it rude to ask your age? Actually no. It is a legal requirement

Note: I co-authored this piece with Iain Corby, Director at Age Verification Providers Association (AVPA). Get ready; new and evolving personal data and identity management methods are causing a tsunami of change. In particular, two crucial areas driving change are the proper administration of the sale of age-restricted products and services and what businesses must do […]

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Mobile Messaging, it’s more than 160 characters! It Is Time to Get Strategic

Mobile Messaging, it’s more than 160 characters! It Is Time to Get Strategic

by Jay O’Sullivan, Michael J. Becker Over the past several years, the world of messaging has morphed in front of our very eyes. There are now more than six messaging channel categories, including text (inc. SMS, MMS, RCS), email, social media, chatbots (i.e. for support and conversational commerce), proximity alerts, and more than a dozen over-the-top apps […]

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Understanding Data: Attributes, Activities, and Capital

Understanding Data: Attributes, Activities, and Capital

Personal data conversations are all around us. Companies, governments, associations and non-profits, consumer advocacy groups, and many individuals have data on top of mind. What is it? How do we collect it? How do protect it? How do we hide it? What can we get out of it? How can we predict people’s behavior with […]

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Leadership Framing and Achieving Goals

Leadership Framing and Achieving Goals

Leadership, whether you’re with a team or by yourself, is an important ingredient to nearly every recipe for achieving your goals; such as cooking breakfast, writing a paper or when creating a physical or digital product, service, or experience. An important element of leadership is framing. Framing is the process of explaining a concept, situation, […]

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MyData 2019: Mapping the Personal Information Economy Workshop

MyData 2019: Mapping the Personal Information Economy Workshop

I’m getting excited. I’ll be speaking at the MyData 2019 Conference in two sessions: A two-part workshop on mapping the personal information economy ecosystem, and then will be on a panel titled Finding Fractals in our Data. Abstract: Mapping the Personal Information Economy Industry Mapping S1: Foundation Setting Mapping The Personal Information Economy Session 1—A Group Effort […]

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A Night Out with Restaurant Executives, a Waterfall Sponsored Dinner & Cocktail Reception in Dallas

A Night Out with Restaurant Executives, a Waterfall Sponsored Dinner & Cocktail Reception in Dallas

mCordis recently had the pleasure of hosting an intimate networking dinner and cocktail reception at Whiskey Cake Kitchen and Bar in Dallas, Texas. The dinner was produced by mCordis and Rob Crews, a former restaurant CMO, and supported by Waterfall, a leading mobile messaging solution provider, Mblox, a global messaging and aggregation services provider, and YA, a marketing agency that manages consumer incentives. The […]

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Lamenting the lack of mobile advertising standards

Lamenting the lack of mobile advertising standards

Appeared on Mobile Marketer [now American Marketer]. Michael Becker, in the capacity of MMA North American Managing Director, was interviewed for this piece.

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