How to Incorporate Mobile in Your Omnichannel Approach [+ 8 High-Value Use Cases]

How to Incorporate Mobile in Your Omnichannel Approach [+ 8 High-Value Use Cases]

I was recently interviewed by Michael Becker (ya, he has the same name as me) from Emarsys, who wrong a great piece on Omnichannel marketing.

You can find the full article here, including my comments,

“Digital immigrants like Walmart, Target, and Sephora are doing an exceptional job placing mobile at the heart of their customer journey, as are digital natives like Amazon, Uber, and upstarts like Zume Pizza. Today mobile enables research, discovery, and transactions. The key to success with mobile is to recognize that the individual — not your website, not your register — is now your primary point-of-sale… The individual should be able to transact whenever and wherever they are ready. To this end, every brand needs to address the “3 C’s” of successful omnichannel engagement — Connect, Communicate, and Commerce — all while guarding the digital sovereignty of the individual.”

Michael J. Becker • Co-author, Mobile Marketing Essentials • Founder & Managing Partner, Identity Praxis Inc. • @mobiledirect

Managing Partner at | Website

Michael Becker is an intentionally recognized identity & personal information management solutions strategic advisor, speaker, entrepreneur, and academic. He advises companies on personal information economy business strategy, product development, business development, and sales & marketing strategies. He also represents them at leading trade groups, including the Mobile Ecosystem Forum. Michael is an advisor to Assurant, Predii, Privowny, and Phoji. He is the co-author of Mobile Marketing for Dummies and a number of other books and articles related to mobile marketing, identity, and personal information management. He is on the faculty of marketing of the Association of National Advertisers and National University. A serial entrepreneur, Michael founded Identity Praxis, co-founded mCordis and The Connected Marketer Institute, was a founding member of the Mobile Marketing Association (MMA), and was on the MMA board of directors for ten years and was MMA’s North American Managing Director for three years. In 2004, Michael co-founded iLoop Mobile, a leading messaging solutions provider. In 2014, Michael was awarded the 2014 Marketing EDGE Edward Mayer Education Leadership Award for his commitment to marketing education.

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