Michael Becker

Michael Becker is an intentionally recognized identity & personal information management solutions strategic advisor, speaker, entrepreneur, and academic. He advises companies on personal information economy business strategy, product development, business development, and sales & marketing strategies. He also represents them at leading trade groups, including the Mobile Ecosystem Forum. Michael is an advisor to Assurant, Predii, Privowny, and Phoji. He is the co-author of Mobile Marketing for Dummies and a number of other books and articles related to mobile marketing, identity, and personal information management. He is on the faculty of marketing of the Association of National Advertisers and National University. A serial entrepreneur, Michael founded Identity Praxis, co-founded mCordis and The Connected Marketer Institute, was a founding member of the Mobile Marketing Association (MMA), and was on the MMA board of directors for ten years and was MMA’s North American Managing Director for three years. In 2004, Michael co-founded iLoop Mobile, a leading messaging solutions provider. In 2014, Michael was awarded the 2014 Marketing EDGE Edward Mayer Education Leadership Award for his commitment to marketing education.

Author's Website

The Identity Nexus

The Identity Nexus

I am writing on a book on a new concept, The Identity Nexus. The Identity Nexus is a concept and method for managing the exchange of identity and personal information within the personal information economy. The Identity Nexus exists when the management of identity and personal information among individuals, public, and private institutions is considered […]

Read More →

Read More →

MyData 2019: Mapping the Personal Information Economy Workshop

MyData 2019: Mapping the Personal Information Economy Workshop

I’m getting excited. I’ll be speaking at the MyData 2019 Conference in two sessions: A two-part workshop on mapping the personal information economy ecosystem, and then will be on a panel titled Finding Fractals in our Data. Abstract: Mapping the Personal Information Economy Industry Mapping S1: Foundation Setting Mapping The Personal Information Economy Session 1—A Group Effort […]

Read More →

Read More →

My Data 2019: Finding Fractals in our Data

My Data 2019: Finding Fractals in our Data

I’m getting excited. I’ll be speaking at the MyData 2019 Conference in two sessions: A two-part workshop on mapping the personal information economy ecosystem, and then will be on a panel titled Finding Fractals in our Data. Finding Fractal in our Data Abstract Our world continues to become increasingly digitized and there is no sign […]

Read More →

Read More →

CNBC Interview with Roger McNamee: Consumers are getting a terrible deal in exchange for their personal data

CNBC Interview with Roger McNamee: Consumers are getting a terrible deal in exchange for their personal data

CNBC, on June 3, 2019, interviewed Roger McNamee, co-founder of Elevation Partners and early Facebook investor, on the topic of antitrust and personal information (CNBC, Adami & McNamee, 2019). According to McNamee antitrust views are changing. He notes that historically antitrust regulation was thought not to apply to Internet companies since the services they offered to […]

Read More →

Read More →

A Year of GDPR: Looking Back & To The Future

A Year of GDPR: Looking Back & To The Future

This article was published by American Marketer (free) and Luxury Daily (paywall) on May 29, 2019. A year ago Saturday, May 25, marks the one-year anniversary of the GDPR (General Data Protection Regulation), a tsunami that washed on to the world’s shores.  Even though the GDPR waters have yet to settle, it is abundantly clear […]

Read More →

Read More →

Looking back on a year of GDPR – Summary

Looking back on a year of GDPR – Summary

The following GDPR insights from Michael Becker, along with those from eleven other industry leaders, were reproduced by the Mobile Ecosystem Forum (2019) in “Industry views: GDPR one year on” on May 23, 2019. It has been a year since the GDPR tsunami washed on to the world’s shores. And, even though the GDPR waters […]

Read More →

Read More →

Creating Value from Personal Data: How Body Temperature is Driving Targeted Advertising

Creating Value from Personal Data: How Body Temperature is Driving Targeted Advertising

Kinsa is the maker of smart thermometers.  The Kinsa Bluetooth enabled smart thermometers don’t just measure a person’s temperature they help people better understand and manage their health, as well as help enterprises and brands detect outbreaks, plan resources, avoid product stockout, and market to customers. According to Kinsa’s web site(Kinsa Insights, n.d.), with data generated […]

Read More →

Read More →

Identity & Personal Information Management Industry Directory

Identity & Personal Information Management Industry Directory

The directory below includes a listing of the leading an influential players contributing to the development of the identity and personal information management marketplace.

Read More →

Read More →

Failed Scoring: Facial Recognition, Potential for False Positives, & Importance of Design

Failed Scoring: Facial Recognition, Potential for False Positives, & Importance of Design

Last week I wrote a piece on the practice of derived inference, aka scoring; that is, the practice of using computer algorithms to infer insight from data. A key undercurrent of this piece was the issue of false positives. False positives occur when a derived result is presumed to be accurate, aka positive, but it […]

Read More →

Read More →

An Interview with Sarah Ramirez: Facebook introduces new capabilities for businesses, influencers

An Interview with Sarah Ramirez: Facebook introduces new capabilities for businesses, influencers

Sarah Ramirez at Luxury Daily reached out and asked me some questions about Facebooks’ recent announcements, Which new feature (Instagram Checkout for creators, WhatsApp Business, other, etc.) do you think is most significant for brands? Why is it important for Facebook to emphasize privacy? How can luxury brands take advantage of new features? You can […]

Read More →

Read More →

Top