Articles

CNBC Interview with Roger McNamee: Consumers are getting a terrible deal in exchange for their personal data

CNBC Interview with Roger McNamee: Consumers are getting a terrible deal in exchange for their personal data

CNBC, on June 3, 2019, interviewed Roger McNamee, co-founder of Elevation Partners and early Facebook investor, on the topic of antitrust and personal information (CNBC, Adami & McNamee, 2019). According to McNamee antitrust views are changing. He notes that historically antitrust regulation was thought not to apply to Internet companies since the services they offered to […]

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A Year of GDPR: Looking Back & To The Future

A Year of GDPR: Looking Back & To The Future

This article was published by American Marketer (free) and Luxury Daily (paywall) on May 29, 2019. A year ago Saturday, May 25, marks the one-year anniversary of the GDPR (General Data Protection Regulation), a tsunami that washed on to the world’s shores.  Even though the GDPR waters have yet to settle, it is abundantly clear […]

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Looking back on a year of GDPR – Summary

Looking back on a year of GDPR – Summary

The following GDPR insights from Michael Becker, along with those from eleven other industry leaders, were reproduced by the Mobile Ecosystem Forum (2019) in “Industry views: GDPR one year on” on May 23, 2019. It has been a year since the GDPR tsunami washed on to the world’s shores. And, even though the GDPR waters […]

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Creating Value from Personal Data: How Body Temperature is Driving Targeted Advertising

Creating Value from Personal Data: How Body Temperature is Driving Targeted Advertising

Kinsa is the maker of smart thermometers.  The Kinsa Bluetooth enabled smart thermometers don’t just measure a person’s temperature they help people better understand and manage their health, as well as help enterprises and brands detect outbreaks, plan resources, avoid product stockout, and market to customers. According to Kinsa’s web site(Kinsa Insights, n.d.), with data generated […]

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Failed Scoring: Facial Recognition, Potential for False Positives, & Importance of Design

Failed Scoring: Facial Recognition, Potential for False Positives, & Importance of Design

Last week I wrote a piece on the practice of derived inference, aka scoring; that is, the practice of using computer algorithms to infer insight from data. A key undercurrent of this piece was the issue of false positives. False positives occur when a derived result is presumed to be accurate, aka positive, but it […]

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What’s your data worth? Coffee & Croissant? How about a Job?

What’s your data worth? Coffee & Croissant? How about a Job?

The article was published on American Marketer on May 14, 2019. Launched in 2013 Shiru Cafe has created a new way to connect students and prospective employers. Cash Not Accepted Here; Turning Data Into Currency At Shiru Cafe students get their coffee and beverages, study space, career information, and a place to hold meetups and […]

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“We Are The Future” – A Video To Prepare You for Your Future

“We Are The Future” – A Video To Prepare You for Your Future

I absolutely love this video! Back on Feb 7, 2011, the team at PHD released “We Are The Future” as a promotional video to stimulate discussion within the marketing industry. I’ve been referencing it for years in my classes. It is as relevant today as it was back then, more so in fact. The video […]

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You’re being Scored, What it Means for Your Privacy & The Five-Fold Path to Digital Sovereignty

You’re being Scored, What it Means for Your Privacy & The Five-Fold Path to Digital Sovereignty

Zeynep Tufekci, an information science professor, wrote a powerful and timely piece in the New York Times this week, Think You’re Discreet Online? Think Again (Tufekci, 2019). She wrote about data inference, a topic I think we all need to understand since what it means is that we are all being measured, scored, and accounted […]

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Seeing privacy, brand safety and media buying through the personal data value exchange matrix

Seeing privacy, brand safety and media buying through the personal data value exchange matrix

This article was republished by American Marketer April 16, 2019. Procter & Gamble Co. chief brand officer Marc Pritchard last week said, “It’s time to create a New Media Supply Chain.” Speaking April 11 at the ANA Media Conference in Orlando, FL, Mr. Pritchard – representing one of the largest global advertisers in the world – raised a […]

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The New Internet: Getting Ready for Decentralized Identity & The Personal Information Economy

The New Internet: Getting Ready for Decentralized Identity & The Personal Information Economy

What’s one of the biggest things on the peripheral of tech that is (should be) capturing people’s attention so that they can prepare for the future? For me, the answer is decentralized identity. Decentralized identity is going to reshape industry and society as we know it since it has the potential to reshape the Internet. […]

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