December, 2012

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Recognize Marketing Leadership – Nominate a leading company or individual for a Marketing Edge Rising Stars Award

Michael Becker
December 30, 2012
Articles
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Do you have a Rising Star in your midst? If so, consider nominating them for a Marketing Edge Rising Stars award. A Rising Star is a company or individual that is: committed to marketing excellence and the education focused on nurturing and supporting next generation marketing talent setting the standard for marketing leadership and giving […]

MMA Michael Becker: Mobile Marketing Strategy Must Tap Context, Data

Michael Becker
December 12, 2012
Interviews & News
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In the last shopping days before the holidays, my guest is Michael Becker—North America Managing Director for the Mobile Marketing Association (MMA) and a leader in the mobile marketing industry. He’s active in the industry as an entrepreneur, an academic and a recipient of the Direct Marketing Educational Foundation Rising Stars Award for his tremendous […]