MMA Michael Becker: Mobile Marketing Strategy Must Tap Context, Data

MMA Michael Becker: Mobile Marketing Strategy Must Tap Context, Data

In the last shopping days before the holidays, my guest is Michael Becker—North America Managing Director for the Mobile Marketing Association (MMA) and a leader in the mobile marketing industry. He’s active in the industry as an entrepreneur, an academic and a recipient of the Direct Marketing Educational Foundation Rising Stars Award for his tremendous contribution to the mobile and direct marketing industries.

I caught up with Michael (@mobiledirect) earlier this week to discuss the results of a joint survey conducted by Sybase 365, a provider of mobile messaging and mobile commerce services belonging to SAP, and the MMA. [Press release]

Read the complete interview at MobileGroove.

Managing Partner at | Website

Michael Becker is an intentionally recognized identity & personal information management solutions strategic advisor, speaker, entrepreneur, and academic. He advises companies on personal information economy business strategy, product development, business development, and sales & marketing strategies. He also represents them at leading trade groups, including the Mobile Ecosystem Forum. Michael is an advisor to Assurant, Predii, Privowny, and Phoji. He is the co-author of Mobile Marketing for Dummies and a number of other books and articles related to mobile marketing, identity, and personal information management. He is on the faculty of marketing of the Association of National Advertisers and National University. A serial entrepreneur, Michael founded Identity Praxis, co-founded mCordis and The Connected Marketer Institute, was a founding member of the Mobile Marketing Association (MMA), and was on the MMA board of directors for ten years and was MMA’s North American Managing Director for three years. In 2004, Michael co-founded iLoop Mobile, a leading messaging solutions provider. In 2014, Michael was awarded the 2014 Marketing EDGE Edward Mayer Education Leadership Award for his commitment to marketing education.

Post a Reply

Your email address will not be published. Required fields are marked *

Top