Unfolding of the Mobile Marketing Ecosystem: A Growing Strategic Network
Mobile phone use for services beyond voice is at the tipping point of exponential growth in the United States. Mobile subscribers in June of this year exchanged 7.25 billion text messages across US mobile networks, up from 2.5 billion in June of last year (CTIA 2005). IVR, multimedia, gaming, mobile micro-sites and related mobile services are […]