Effectiveness of Mobile Channel Additions and A Conceptual Model Detailing the Interaction of Influential Variables
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” -John Wanamaker (1838 – 1922) US department store merchant (Quote Details 2005) Marketing professionals have lived under the shadow of John Wanamaker’s infamous quote for much too long, and Henry Ford did not make anything easier when he […]