March, 2015

Marketing’s Copernican Event: People As Center of The Shopper Universe

Marketing’s Copernican Event: People As Center of The Shopper Universe

Marketing is undergoing an evolution right before our very eyes. Marketers take note: a Copernican Event is nearing. Soon, everyone will recognize that people are the center of the shopper universe. As a consequence, marketers must kneel to the concerns and needs of the people and of the individual, while still focusing on their marketing goals […]

Read More →

Read More →

Essential mobile marketing technologies for marketers

Essential mobile marketing technologies for marketers

What are essential technologies for marketers to do mobile marketing? This is a great question; however, the answer(s) may vary significantly by marketing objective, market sector and the stage within the path-to-purchase the marketer is looking to engage their customers.  Assuming we’re reaching the broadest of audiences, I suggest: Search, 96%+ of all smartphone users […]

Read More →

Read More →

The Death of SMS is Greatly Exaggerated

The Death of SMS is Greatly Exaggerated

Upon waking up this morning, like most of us, one of my first actions was to pull out my phone and scan for the latest news.  One article in particular that caught my attention, was eMarketer‘s piece Are We Watching the Death of SMS?  (Note: to view the complete article you need to be an eMarketer subscriber, […]

Read More →

Read More →

Top