International Journal of Mobile Marketing (IJMM) Vol. 1 No. 2 Editors’ Letter
Coauthored by Michael Hanley and Michael Becker The response from the mobile marketing industry and academic researchers to the premier issue, June. 2006, of this journal, has been very positive. Interest in the journal has increased strongly, as have article submissions. In this issue, 11 papers provide a global perspective and insight into four areas […]