Co-authored with Max Thorpe. Consumers are social and local. As a consequence, marketers are following suit – they’re spending billions on engaging and interacting with consumers through a swath social media channels. The majority of a marketer’s social media programs appear to focus on producing and publishing organic content and sponsored posts in order to […]
I just finished watching to How to pitch successfully, a 15 min presentation on Lynda.com, given by Guy Kawasaki. It is definitely worth a few minutes. If you’re not a Lynda.com subscriber, I recommend you sign up for the trial and try it out. You’ll love it. If you are a subscriber, way to go, you already understand […]
I love moments of serendipity, they reinforce for me the idea that we’re all connected. Earlier this week I was talking with one of my clients about the methods and virtues of digitally enhancing packaging. We discussed how it can act as a bridge between brand and shopper marketing, where brand marketing helps reinforce the […]