January, 2009

Education & Training Equals Professionalism: Is It Time to Explore Professional Certification in the Mobile Marketing Industry?

Education & Training Equals Professionalism: Is It Time to Explore Professional Certification in the Mobile Marketing Industry?

CPA, CFP, PCM, CPT, CeM. . . the list goes on and on, and on. They all have one thing in common and yes, it is the letter “C.” The “C” stands for Certified. Notice that the CMM is not yet on that distinguished list. So, the question of the day is: “Is the industry […]

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Pioneering Tools for Mobile Development and Service

Pioneering Tools for Mobile Development and Service

In Strategic Mobile Design by Joseph Cartman and Richard Ting (2009) interviewed me about the development of mobile marketing solutions and services. In the interview, we discuss the future of the mobile internet, smartphones, and how mobile is irrevocably chaning marketing forever.

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