March, 2017

The Era Of The Connected Marketer: 5 Questions For Michael Becker

The Era Of The Connected Marketer: 5 Questions For Michael Becker

An interview By Connie Hwong.Posted March 27, 2017 Michael Becker is a Co-Founder & Managing Partner for mCordis, a mobile and connected marketing strategic advisory and marketing educational services provider, and The Connected Marketer Institute, a leading community helping the industry serve connected individuals, at scale, on the individual’s terms. He is also a strategic advisor to Assurant […]

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Customer Experience is Paramount When Messaging in the Age of The Connected Individual

Customer Experience is Paramount When Messaging in the Age of The Connected Individual

Messaging used to be so easy. You pulled out a pen, wrote someone a note, put a stamp on it and dropped it in the mailbox.  Then, some days later, or perhaps a week or two later, you’d get a response.  Well, things are different now, I can’t remember the last time I wrote a […]

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Global Regulatory Discord and The Dawn of The Personal Information Economy

Global Regulatory Discord and The Dawn of The Personal Information Economy

“While the U.S. administration is dialing-back on regulations that protect personal information, European regulators are ratcheting them up.” Michael Becker “We’ve lost control of our personal data.” Tim Berners-Lee. Remember Orwell’s book “1984”? It turns out that George Orwell might have been an optimist. Since the dawn of the Internet, we’ve looked at the web as […]

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Part 5: The 11 principles of Connected Marketing

Part 5: The 11 principles of Connected Marketing

The more connected devices and services people have in their lives, the more they live in a state of constant connectivity. The more constantly connected they are, the more they have a mindset of “connectedness” – an awareness that they are constantly connected to their digital selves. That connectedness has caused and enabled irrevocable change […]

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