Publications

Your Apps Are Watching You

Your Apps Are Watching You

A WSJ Investigation finds that iPhone and Android apps are breaching the privacy of smartphone users At the time it ...
American Marketer Interview Dec. 2010

Lamenting the lack of mobile advertising standards

Appeared on Mobile Marketer [now American Marketer]. Michael Becker, in the capacity of MMA North American Managing Director, was interviewed ...
Mobile Marketing for Dummies

Mobile Marketing for Dummies

Straightforward advice on building and launching a mobile marketing plan Mobile communication is hot, and so is marketing on mobile ...
/ Books & Journals, Mobile Marketing
A Crash Course in Mobile Marketing: MMA Forum 2010 Recap

A Crash Course in Mobile Marketing: MMA Forum 2010 Recap

What happens when you fill New York's Waldorf Astoria Hotel with more than 83 visionaries, hundreds of representatives from leadings ...
Mobile advertising and lasting consumer engagements through mobile marketing

Mobile advertising and lasting consumer engagements through mobile marketing

We live in a mobile world.  We live in a world where the majority of the global population carries with ...
/ Articles, Mobile Advertising
Interlacing Mobile Marketing

Interlacing Mobile Marketing

This article was original published by the Journal of the DMA Nonprofit Federation. Volume 13: Issue 1 | January 2010 ...
International Journal of Mobile Marketing (IJMM) Vol. 4 No. 2 Editors' Letter

International Journal of Mobile Marketing (IJMM) Vol. 4 No. 2 Editors’ Letter

The transitional changes impacting mobile marketing are being felt across the industry. New devices and players are entering the market, ...
Reinventing Interactive and Direct Marketing

Reinventing Interactive and Direct Marketing

Leading Experts Show How to Maximize Digital ROI with iDirect and iBranding Imperatives Reinventing Interactive and Direct Marketing focuses on ...
Navigating the Intersection of Social Media & Mobile Marketing

Navigating the Intersection of Social Media & Mobile Marketing

The job of marketing is to manage the communication, delivery, and exchange of value with the members of a firm’s ...
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