You’re on the go all the time — maybe for business, maybe because it’s a byproduct of your busy lifestyle. But either way, your life would be easier if you had Internet access wherever you are. Well, when it comes to the Internet, you CAN take it with you! You just need the right stuff, […]
This paper reviews an article by Key Pousttchi and Dietmar Wiedemann titled “A Contribution to Theory Building for Mobile Marketing: Categorizing Mobile Marketing Campaigns through Case Study Research” (2006). In the article, the authors develop an enlightening mobile marketing framework and table highlighting key mobile marketing campaign characteristics based on their review of leading mobile […]