Mobile Marketing

Insights on Mobile Engagement & Beacons

Insights on Mobile Engagement & Beacons

mCordis’ Michael Becker discusses mobile engagement with Daniel Dreymann, CEO and Cofounder of Mowingo. Mowingo works with brands and agencies (most recently McDonald’s–see image) to develop apps that will engage people when they are away from the store—inside the store—near the store—and leaving the store. Mowingo can either enhance another brand’s existing app or create an entirely […]

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eBev 2015 – Where Digital Meets Beverage Marketing

eBev 2015 – Where Digital Meets Beverage Marketing

Miami offers a warm breath of fresh air in the brisk month of November.  It was also home to the 2015 eBev (electronic beverage) conference.  eBev 2015 featured keynotes, panels and breakouts delivered and led by some of the the beverage industry’s finest marketers, agencies, and martech providers, including Coca-Cola, Pepsi Co, Waterfall, Anheuser Busch, Heineken, E. & J. Gallo, ibotta, Fandango, SNIPP and many more.  […]

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Ten Themes Impacting Marketing in 2015 and Beyond

Ten Themes Impacting Marketing in 2015 and Beyond

The following are the consumer and marketer behavior, technology, data and business themes that mCordis’ believes will be a priority for marketers in 2015 and beyond. These themes are complex, with a number of inter-related sub-themes. We believe each theme will take center stage at some point in the 2015 marketing dialog, although the dialog […]

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A Marketer’s Imperative: Structured Evolution

A Marketer’s Imperative: Structured Evolution

There’s no getting around it. We live in a complex and increasingly fragmented world that is changing constantly. For marketers, ever-changing complexity and fragmentation create many challenges. Due to changes in consumer behavior, many marketers are increasingly finding it difficult to: Generate awareness — cutting through all the noise of media is getting harder. Influence preference – […]

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The consumer data revolution: The reshaping of industry competition and a new perspective on privacy

The consumer data revolution: The reshaping of industry competition and a new perspective on privacy

ompetitive advantage for businesses is now to be found in the use of data to understand customers. In this new data age, however, the individual is gaining a new power to demand a fairer share of the economic value of personal information. This paper considers how this shift will play out in the commercial arena and what businesses need to be willing to do in order to benefit.

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The New Definition of Mobile Marketing

The New Definition of Mobile Marketing

Co-authored with Paul Berney. In the lead up to launching mCordis, one of the many things we have done is define the market we work in. I recently spent time with my colleague Michael Becker, the man who wrote the original and most commonly used definition of mobile marketing, which was adopted by the Mobile […]

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CMO Council, MMA Studies Show ‘Mobile’ Coming Into Power

CMO Council, MMA Studies Show ‘Mobile’ Coming Into Power

Steve Cook, a columnist for CMO.com recently interviewed Michael Becker on the future of Mobile Marketing. Interview Excerpt Marketing in the mobile space is clearly the hot topic as we finish out 2012, as evidenced by the CMO Council’s “Engage At Every Stage” study on mobile relationship marketing (MRM), as well as this month’s Mobile Marketing Association’s SM2 […]

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Web Marketing All-in-One For Dummies, 2 edition

Web Marketing All-in-One For Dummies, 2 edition

Build an online presence for your business with web marketing Why buy several books on web marketing when you can buy just one? With this must-have resource, five marketing professionals team up to share their expertise in the field of web marketing so that you can benefit from their know-how. Covering everything from site building, […]

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The Chemistry of Mobile Marketing

The Chemistry of Mobile Marketing

The Chemistry of Mobile Marketing is a chapter in the Sybase Mobile Commerce Guide 2012, which helps financial institutions, mobile operators, and enterprise understand mobile commerce, frame their strategies, and guide their deployments. Click here to download the guide In the mobile world, relevant information—or relevant marketing—increasingly engages consumers. Four elements, similar to those in […]

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New Strategies for Mobile Marketing

New Strategies for Mobile Marketing

New Strategies for Mobile Marketing is a chapter in the Sybase Mobile Commerce Guide 2011, which helps financial institutions, mobile operators, and enterprise understand mobile commerce, frame their strategies, and guide their deployments. Click here to download the guide. In just two decades, mobility has matured from a communication medium used by the executive road […]

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