June, 2009

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What is driving growth for mobile web in the US? What’s holding it up?

Michael Becker
June 25, 2009
Articles
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There are three factors both driving and holding up mobile web growth in the US: Consumer adoption of smartphones Consumer adoption of data plans with these phones Brands and marketers offering compelling content and services that deliver the value and meet the needs of the consumer Research has shown, both commercial and academic that they […]

International Journal of Mobile Marketing (IJMM) Vol. 4 No. 1 Editors’ Letter

Michael Becker
June 1, 2009
Books & Journals
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The mobile phone is increasingly becoming a critical fixture of the lives of the majority of the world’s population. People are using their mobile phone for a wide range of activities, including personal communications, entertainment, information gathering, commerce and marketing. The mobile phone and its numerous messaging, voice and data channels provide an almost limitless […]