This article was originally published by eM+C January 31, 2011. One of the most unusual sights and impressive natural phenomenon’s in South America is the junction of the Amazon River and its Rio Negro tributary, also known as the “meeting of waters.” The two rivers, the coffee-colored Amazon and the inky Rio Negro, actually do not […]
The face of marketing is changing, forever, and it is important for all marketers to be aware of the trends behind this change so that they are prepared to engage consumers in the future. Over the last few decades companies, both large and small, throughout nearly all industries have learned to survive and thrive on […]
New Strategies for Mobile Marketing is a chapter in the Sybase Mobile Commerce Guide 2011, which helps financial institutions, mobile operators, and enterprise understand mobile commerce, frame their strategies, and guide their deployments. Click here to download the guide. In just two decades, mobility has matured from a communication medium used by the executive road […]