June, 2010

A Crash Course in Mobile Marketing: MMA Forum 2010 Recap

A Crash Course in Mobile Marketing: MMA Forum 2010 Recap

What happens when you fill New York’s Waldorf Astoria Hotel with more than 83 visionaries, hundreds of representatives from leadings brands, retailers, agencies, publishers, mobile operators, and technology companies from every corner of the  world, not to mention CNN’s Soledad O’Brien and the “Celebrity CMO” and author of “The Mirror Test: Is Your Business Really […]

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Mobile advertising and lasting consumer engagements through mobile marketing

Mobile advertising and lasting consumer engagements through mobile marketing

We live in a mobile world.  We live in a world where the majority of the global population carries with them a mobile phone or wirelessly enabled mobile terminal.  It is estimated that nearly 60% of the world population, around 4 billion people, now have a mobile phone, and in the United States, mobile phone […]

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