It’s marketing, that’s all it is. It is easy to get distracted from the fundamentals of marketing with the vast number of new terms everyone is throwing around nowadays, but the fundamentals of marketing have not changed. Simply put, the job of the marketer is to help put a seller and buyer together (physically or […]
A core tenant of The Connected Marketer is understanding; that is, marketers need to understand the individuals they’re serving. They need to understand the individual’s needs, wants, and desires and the actions individuals take to be fulfilled. A recent study from Millward Brown Digital has found that marketers have a lot of work ahead of them. According to the study, as […]
TO HELP BRANDS AND MARTECH PROVIDERS THRIVE IN CONNECTED ERA The Institute helps market leaders create and adopt best practices for serving the connected individual; debut of The Connected Marketer Summit & Awards set for Nov. 10 in Silicon Valley SAN FRANCISCO, Calif., August 9, 2016 – mCordis, the strategic mobile and connected marketing education and advisory […]
Back in 2010, I was interviewed by The Wall Street Journal’s Scott Thurm and Yukari in the article “Your Apps Are Watching You” on the central role mobile is and will play in our lives, specifically when it comes to privacy. In the article, I said, “In the world of mobile, there is no anonymity…” At the time I […]
Marketers need to respect ‘intimate data’ (rather than big data). The recent release and fallout from the Panama Papers is just one in a long line of digital data breaches that show just how valuable the data can be. It took investigative journalists over a year to make sense of just small fraction of the […]
Published by Mobile Commerce Daily, published on August 3, 201Co-authored with Max Thorpe. SANTA CLARA, CA – The mCordis team was fortunate to attend the IoT Influencers Summit (#IoTSummit) held at the technically advanced Levi’s Stadium July 21. There was a ton of content, a number of exhibitors and people to meet and, of course, […]