December, 2014

Ten Themes Impacting Marketing in 2015 and Beyond

Ten Themes Impacting Marketing in 2015 and Beyond

The following are the consumer and marketer behavior, technology, data and business themes that mCordis’ believes will be a priority for marketers in 2015 and beyond. These themes are complex, with a number of inter-related sub-themes. We believe each theme will take center stage at some point in the 2015 marketing dialog, although the dialog […]

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What is mobile market research? Why is it growing so fast?

What is mobile market research? Why is it growing so fast?

Co-authored with Andy Favell The rapid growth in the use of mobile technologies, particularly the use of smartphones and tablets, has had a dramatic effect on market research. So much so that mobile market research (MMR) is now used by the majority (64%) of market research organizations surveyed for the latest GreenBook Research Industry Trends […]

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