Brands should make it their goal to integrate mobile communications, specifically mobile messaging, within their overarching brand strategy. “The mobile phone has given the consumer basically a steroid injection of accessibility and availability of information and access. Now they (consumers) are demanding so much more of brands. Consequently, a brand needs to figure out how […]
I recently interviewed a good friend of mine, Liz Skalla. In our discussion Liz reviewed three critical success factors for business successful: 1) positioning, 2) clear and concise messaging and 3) a go-to-market plan. On the positioning front, Liz explains that companies must identify and fulfill the deeper, hidden, unmet needs of their key audience. Then, Liz […]
Co-authored with Max Thorpe. To kick off November, the mCordis team took a short break from the much-needed fall rain in California and traveled to Miami, Florida for the third annual eBev 2015 conference, as well as the first annual Golden Bevies awards ceremony to recognize the top performing beverage marketers and their programs. In addition […]
Miami offers a warm breath of fresh air in the brisk month of November. It was also home to the 2015 eBev (electronic beverage) conference. eBev 2015 featured keynotes, panels and breakouts delivered and led by some of the the beverage industry’s finest marketers, agencies, and martech providers, including Coca-Cola, Pepsi Co, Waterfall, Anheuser Busch, Heineken, E. & J. Gallo, ibotta, Fandango, SNIPP and many more. […]