I’ll be teaching mobile marketing at National University (www.nu.edu) this term. I’m looking for insights from mobile marketing leaders (brands, agencies, MarTech, etc.) that I can share with my students. I’m looking for the latest on mobile marketing, Use Cases/Case Studies, detailed use cases on mobile marketing programs, both success stories and epic failures (aka […]
When we share data, we get efficient services and personalised products. We also get identity theft and creepy advertising. So how can we tackle this paradox? At MWC19, MEF invited four experts to discuss… Is society finally waking up to the notion of digital privacy? Without doubt, the conversation is taking shape. People are now […]
Teach all the Fundamentals of Mobile Marketing in one Textbook There are certain fundamental principles of mobile marketing and all digital and mobile marketing students should become familiar with them. Due to a significant lack of marketers with robust skills in mobile marketing, students who have these skills will have a clear advantage over other […]
Thursday, Feb. 25 at Atlanta Mobile Marketing Organization‘s, monthly event (2/26/16) mCordis gave the first public presentation of the “Rise of the Connected Marketer”. According to mCordis’ Michael Becker and Paul Berney, marketing is undergoing a transformation. As people become more connected, their changes in behavior, needs, wants, and expectations necessitate that marketers look at the world […]
Miami offers a warm breath of fresh air in the brisk month of November. It was also home to the 2015 eBev (electronic beverage) conference. eBev 2015 featured keynotes, panels and breakouts delivered and led by some of the the beverage industry’s finest marketers, agencies, and martech providers, including Coca-Cola, Pepsi Co, Waterfall, Anheuser Busch, Heineken, E. & J. Gallo, ibotta, Fandango, SNIPP and many more. […]
A whitepaper sponsored by MSL – Part 1 of a two-part Series. This report was co-authored with Dr. Phil Hendrix, Andy Favell, and Paul Berney. Leading restaurants, especially quick service and fast casual† , are leveraging digital, social and mobile (DSM) capabilities, including people, process, technologies, and budget, to redefine “table stakes,” e.g., what guests […]
A whitepaper sponsored by MSL – Part 2 of a two-part Series. Co-authored with Phil Hendrix, IMMR. When introducing their new mobile app last fall Taco Bell’s CEO referred to it as “the biggest innovation since the drive-thru.” That’s a tall order! Since introduced by Wendy’s in the mid- ‘70s, the drive-thru has transformed restaurants […]
Last week, Feb. 26th in NY, I had the pleasure of moderating an innovation networking breakfast, hosted by Somo. The purpose of the breakfast was to bring together, in an intimate setting, respected peers within the marketing community to review some of the latest innovations in mobile marketing, to network and discuss and debate mobile’s role […]
I had the pleasure of conducting a webinar with Ross Slieght, Chief Strategy Office for Somo, a leading mobile marketing agency and client of mCordis, back in November. Ross has an amazing insight on engaging consumers across the customer journey and he shared it with us in this webinar. Enjoy! Webinar Description Ross Sleight, Somo’s Chief Strategy […]
What is the difference between a mobile application service provider (MASP) and a connection/messaging aggregator and what are the benefits/drawbacks of partnering with one or the other? There is a HUGE difference between the two. A mobile application service provider provides all the application logic to support your mobile marketing program(s) and the interaction between […]