Courses

MEF at MWC19: Digital privacy and the ‘grand awakening’

MEF at MWC19: Digital privacy and the ‘grand awakening’

When we share data, we get efficient services and personalised products. We also get identity theft and creepy advertising. So how can we tackle this paradox? At MWC19, MEF invited four experts to discuss… Is society finally waking up to the notion of digital privacy? Without doubt, the conversation is taking shape. People are now […]

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Mobile Marketing Essentials: A  MOBILE  MARKETING  TEXTBOOK  FOR  A  MOBILE  WORLD

Mobile Marketing Essentials: A MOBILE MARKETING TEXTBOOK FOR A MOBILE WORLD

Teach all the Fundamentals of Mobile Marketing in one Textbook There are certain fundamental principles of mobile marketing and all digital and mobile marketing students should become familiar with them. Due to a significant lack of marketers with robust skills in mobile marketing, students who have these skills will have a clear advantage over other […]

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The Rise of the Connected Marketer

The Rise of the Connected Marketer

Thursday, Feb. 25 at Atlanta Mobile Marketing Organization‘s, monthly event (2/26/16) mCordis gave the first public presentation of the “Rise of the Connected Marketer”. According to mCordis’ Michael Becker and Paul Berney, marketing is undergoing a transformation. As people become more connected, their changes in behavior, needs, wants, and expectations necessitate that marketers look at the world […]

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eBev 2015 – Where Digital Meets Beverage Marketing

eBev 2015 – Where Digital Meets Beverage Marketing

Miami offers a warm breath of fresh air in the brisk month of November.  It was also home to the 2015 eBev (electronic beverage) conference.  eBev 2015 featured keynotes, panels and breakouts delivered and led by some of the the beverage industry’s finest marketers, agencies, and martech providers, including Coca-Cola, Pepsi Co, Waterfall, Anheuser Busch, Heineken, E. & J. Gallo, ibotta, Fandango, SNIPP and many more.  […]

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Mobile Insights – Notes From a Somo Innovation Networking Breakfast

Mobile Insights – Notes From a Somo Innovation Networking Breakfast

Last week, Feb. 26th in NY, I had the pleasure of moderating an innovation networking breakfast, hosted by Somo.  The purpose of the breakfast was to bring together, in an intimate setting, respected peers within the marketing community to review some of the latest innovations in mobile marketing, to network and discuss and debate mobile’s role […]

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Mobilizing the Customer Journey Webinar | Somo

Mobilizing the Customer Journey Webinar | Somo

I had the pleasure of conducting a webinar with Ross Slieght, Chief Strategy Office for Somo, a leading mobile marketing agency and client of mCordis, back in November. Ross has an amazing insight on engaging consumers across the customer journey and he shared it with us in this webinar.  Enjoy! Webinar Description Ross Sleight, Somo’s Chief Strategy […]

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Understanding the difference: application service provider (MASP) and a connection/messaging aggregator

Understanding the difference: application service provider (MASP) and a connection/messaging aggregator

What is the difference between a mobile application service provider (MASP) and a connection/messaging aggregator and what are the benefits/drawbacks of partnering with one or the other? There is a HUGE difference between the two.  A mobile application service provider provides all the application logic to support your mobile marketing program(s) and the interaction between […]

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Mobile Marketing: How to leverage the mobile channel for marketing

Mobile Marketing: How to leverage the mobile channel for marketing

There are nearly 2.5 billion mobile subscribers worldwide with mobile penetration rates exceeding 100 percent in many industrialized nations. The growing use of mobile phones is changing our cultural and economic landscapes, including how firms communicate, interact and market to their prospects and customers. Marketers are beginning to leverage the mobile channel for marketing, a […]

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