Marketing

The Role of Social Media and Content in Marketing: Conversation is King

The Role of Social Media and Content in Marketing: Conversation is King

The role of marketing is to put buyers together with sellers. In the ideal, theoretical scenario marketing is not required to grow a business. A buyer expresses a need and is immediately matched with the right seller ready to fulfill the need. Or a seller presents an offering to a buyer right at the moment […]

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Marketing’s Copernican Event: People As Center of The Shopper Universe

Marketing’s Copernican Event: People As Center of The Shopper Universe

Marketing is undergoing an evolution right before our very eyes. Marketers take note: a Copernican Event is nearing. Soon, everyone will recognize that people are the center of the shopper universe. As a consequence, marketers must kneel to the concerns and needs of the people and of the individual, while still focusing on their marketing goals […]

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Marketing’s Meeting of the Waters: How digital and traditional marketing practices merge

Marketing’s Meeting of the Waters: How digital and traditional marketing practices merge

This article was originally published by eM+C January 31, 2011. One of the most unusual sights and impressive natural phenomenon’s in South America is the junction of the Amazon River and its Rio Negro tributary, also known as the “meeting of waters.” The two rivers, the coffee-colored Amazon and the inky Rio Negro, actually do not […]

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Agencies Vs. Advertisers

Agencies Vs. Advertisers

Recently a graduate student doing research into mobile marketing practices asked me: “What are the major debates involving agencies and advertisers?” This s a good question because it provides an opportunity to refine our understanding of two critical roles of marketing.  To answer this question and to understand the nature of the debate we first […]

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