CMO Council, MMA Studies Show ‘Mobile’ Coming Into Power
Steve Cook, a columnist for CMO.com recently interviewed Michael Becker on the future of Mobile Marketing. Interview Excerpt Marketing in the mobile space is clearly the hot topic as we finish out 2012, as evidenced by the CMO Council’s “Engage At Every Stage” study on mobile relationship marketing (MRM), as well as this month’s Mobile Marketing Association’s SM2 […]