For nearly a century, The Walt Disney Company has been refining the art of connected marketing. We did not call it connected marketing back on the day Walt Disney conceived of his idea to change the world while sitting in a park watching his daughter play. Nonetheless, Walt Disney and his namesake company have been […]
For nearly a century The Walt Disney Company has been refining the art of connected marketing. We did not call it connected marketing back on the day Walt Disney conceived of an idea to change the world while sitting in a park watching his daughter play, but nonetheless, Walt Disney and his namesake company have […]
Business and marketing are driven by data. We’re amassing massive amounts of data to target people with advertising, engage them on social media sites, interact with them directly, and to power predictive-automated marketing models. This will enable us to reach and sell people at the micro-moments that matter. Yet, I wonder how many marketers consider […]
Business and marketing are driven by data. We’re amassing massive amounts of data to target people with advertising, engage them on social media sites, interact with them directly, and to power predictive-automated marketing models. This will enable us to reach and sell people at the micro-moments that matter. Yet, I wonder how many marketers consider […]
There are few words that business professionals and academics that live by their computer ever want to hear. These include, “hard drive failure,” “malfunctioning screen,” and in my case, just this last week “logic board failure.” The result of hearing these words meant that the Apple gods would take my beloved machine away from me, […]
Here is wishing the mobile “cellular” phone a hearty 44th birthday. It was on this day, April 3, 1973, that Martin “Marty” Cooper made the world’s first cellular demonstration. The phone, the DynaTAC, weighing in just under 32 ounces and standing tall at 13 inches, was as released in 1983. They DynaTAC’s inflation adjusted price was $9,366 […]