Teach all the Fundamentals of Mobile Marketing in one Textbook There are certain fundamental principles of mobile marketing and all digital and mobile marketing students should become familiar with them. Due to a significant lack of marketers with robust skills in mobile marketing, students who have these skills will have a clear advantage over other […]
The more connected devices and services people have in their lives, the more they live in a state of constant connectivity. The more constantly connected they are, the more they have a mindset of “connectedness” – an awareness that they are constantly connected to their digital selves. That connectedness has caused and enabled irrevocable change […]
The more connected devices we have in our lives, the more we are constantly connected. That constant connection leads to us living in a state of constant connectedness. Living in a state of connectedness has both caused and enabled an irrevocable change in our behavior. This leads to the rise of The Connected Marketer. Collectively […]
Personal Data powers Connected Marketing. It is going to change the relationship between brands and connected individuals. Click here to download the eBook (.pdf, 5MB) The eBook was authored in collaboration with Paul Berney.
We now live in the age of the connected individual. How should marketers respond? What has changed and what remains the same? In many ways nothing has changed; the fundamental task for marketers is to understand the needs of their target audience and find a way to meet those needs in a mutually valuable way. […]
The proliferation of connected devices, their falling cost and the ubiquitous connectivity they give us the ability to be constantly connected. That constant connection has lead to us living in a state of connectedness. That connectedness has caused an enabled an irrevocable change in our behavior. The combination of those factors has changed the nature […]
Almost half of consumers will share personal details and opt-in to receive relevant, targeted, personalized communication and information from companies they trust, as long as it is clear why it is in their benefit to do so. The majority of consumers who receive personalized communication and information are satisfied or very satisfied with the experience. […]
Delivering on the Promise of 1:1 Marketing with Mobile, Digital Signals and Programmatic. A whitepaper co-authored by Phil Hendrix, Michael Becker, and Greg Serandos. Most of us are all too familiar with the legacy of “media-centric” approaches to brand marketing and advertising. Marketers, in partnership with their agencies, develop and run marketing and advertising campaigns […]
A whitepaper sponsored by MSL – Part 1 of a two-part Series. This report was co-authored with Dr. Phil Hendrix, Andy Favell, and Paul Berney. Leading restaurants, especially quick service and fast casual† , are leveraging digital, social and mobile (DSM) capabilities, including people, process, technologies, and budget, to redefine “table stakes,” e.g., what guests […]
A whitepaper sponsored by MSL – Part 2 of a two-part Series. Co-authored with Phil Hendrix, IMMR. When introducing their new mobile app last fall Taco Bell’s CEO referred to it as “the biggest innovation since the drive-thru.” That’s a tall order! Since introduced by Wendy’s in the mid- ‘70s, the drive-thru has transformed restaurants […]