In the United States, wireless carriers require that all mobile marketing messaging and content delivery programs, that is nearly all mobile marketing programs, must be certified by them, individually, before the program is commercially launched. This is the case for both standard rate and premium rate messaging programs (i.e. programs where a consumer charged a […]
What is the difference between a mobile application service provider (MASP) and a connection/messaging aggregator and what are the benefits/drawbacks of partnering with one or the other? There is a HUGE difference between the two. A mobile application service provider provides all the application logic to support your mobile marketing program(s) and the interaction between […]
Demographics play a huge role in mobile usage behavior and patterns, including age, ethnicity, gender and household income. The following table (data sourced from M:Metrics) provides an overview of the different usage patterns of SMS and mobile browsing across demographics. The following graphs show SMS usage: By age: Source: M:Metrics, Oct. 2008 By gender: Source: […]