Overview of Customer Managed Interaction Marketing System Concept and Mobile Marketing’s Fit
Over the last quarter century, there has been an undercurrent of activity affecting the direction, role, and practice of marketing. The practice of marketing is going through a metamorphosis. Not a simple paradigm shift, i.e. a shift in marketing standards and norms, as many proclaim (Peppers & Rogers 1995; Bejou 1997; Brodie et al. 1997; […]