Change is all around us, that is for sure. Smart devices, smart homes, smart cars and more are all topics on the lips of nearly everyone I speak with nowadays, even at home. Just the other day one of my kids (she’s 10) said “Daddy, I can’t wait until the Apple watch arrives. I want […]
A friend of mine sent me a note late last week titled “thought you would like this image!” with a link to a blog post, The IoT TSUNAMI, by W W Bowling. She was absolutely right, I loved it. Thanks, Katie. Bowling’s key message is clear – prepare yourself and your company for digital (the Internet of Things, […]
Move aside purchase funnel and make room for the path-to-purchase. You hear the headlines – “marketing is changing,” “marketing is becoming a data science,” “the CIOs now report to the CMOs (or should),” “mobile advertising is more effective than desktop advertising,” “it is about being mobile first,” “it is about offering an ‘integrated’ marketing plan,” […]
If you’re just getting started in marketing, have been at it a while, or are looking to staff your open digital and eCommerce marketing positions, I highly recommend you take the time to download and read through Jerry Bernhart’s new book Careers In eCommerce and Digital Marketing, which is available on Amazon as a Kindle […]
Back on April 18, 2008, I wrote the following article for the Mobile Marketing Association “Academic Review: Overview of Customer Managed Interaction Marketing System Concept and Mobile Marketing’s Fit“. This article reviewed the concept of “customer managed interactions,” a concept that puts individuals in control of their personal data. The concept first emerged in the literature […]
Co-authored with Andy Favell and Paul Berney. Whether you plan to undertake digital marketing initiatives personally, delegate to colleagues or employ an agency it is essential for modern marketers to be literate in all aspects of digital, social and mobile (DSM). Literate doesn’t mean expert, it means being familiar with the main aspects of DSM and […]
In January Yahoo’s CEO Marissa Mayer noted: “A personalized internet is a better internet. To get here we need to have transparency and afford the individual control. It comes down to being able to make a statement that users own their data, which they can examine, take it with them to other sites and vendors […]