February, 2015

Three Waves Of IT, Smart Devices and The New Basis for Competition

Three Waves Of IT, Smart Devices and The New Basis for Competition

Change is all around us, that is for sure. Smart devices, smart homes, smart cars and more are all topics on the lips of nearly everyone I speak with nowadays, even at home. Just the other day one of my kids (she’s 10) said “Daddy, I can’t wait until the Apple watch arrives. I want […]

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Thought you would like this image! The IoT Tsunami

Thought you would like this image! The IoT Tsunami

A friend of mine sent me a note late last week titled “thought you would like this image!” with a link to a blog post, The IoT TSUNAMI, by W W Bowling. She was absolutely right, I loved it. Thanks, Katie.  Bowling’s key message is clear – prepare yourself and your company for digital (the Internet of Things, […]

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Following the Breadcrumbs to Guide People Through the Path-to-Purchase

Following the Breadcrumbs to Guide People Through the Path-to-Purchase

Move aside purchase funnel and make room for the path-to-purchase. You hear the headlines – “marketing is changing,” “marketing is becoming a data science,” “the CIOs now report to the CMOs (or should),” “mobile advertising is more effective than desktop advertising,” “it is about being mobile first,” “it is about offering an ‘integrated’ marketing plan,” […]

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Book: Careers In eCommerce and Digital Marketing

Book: Careers In eCommerce and Digital Marketing

If you’re just getting started in marketing, have been at it a while, or are looking to staff your open digital and eCommerce marketing positions, I highly recommend you take the time to download and read through Jerry Bernhart’s new book Careers In eCommerce and Digital Marketing, which is available on Amazon as a Kindle […]

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Overview of Customer Managed Interaction Marketing System Concept and Mobile Marketing’s Fit

Overview of Customer Managed Interaction Marketing System Concept and Mobile Marketing’s Fit

Back on April 18, 2008, I wrote the following article for the Mobile Marketing Association “Academic Review:  Overview of Customer Managed Interaction Marketing System Concept and Mobile Marketing’s Fit“.  This article reviewed the concept of “customer managed interactions,” a concept that puts individuals in control of their personal data.  The concept first emerged in the literature […]

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Consumer Controlled Personal Data: An Evolving Story

Consumer Controlled Personal Data: An Evolving Story

In January Yahoo’s CEO Marissa Mayer noted: “A personalized internet is a better internet. To get here we need to have transparency and afford the individual control. It comes down to being able to make a statement that users own their data, which they can examine, take it with them to other sites and vendors […]

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