Publications

Consumer Acceptance of Mobile Marketing

Mobile Marketing, Predictions for 2006
Barring any economic, political, environmental, or social catastrophe, 2006 is going to be a banner year for mobile marketing and ...

How to make money with mobile marketing?

Effectiveness of Mobile Channel Additions and A Conceptual Model Detailing the Interaction of Influential Variables

Unfolding of the Mobile Marketing Ecosystem: A Growing Strategic Network

The Effects of Adding Mobile Initiatives for Increased Brand Satisfaction
This article was originally published by the Mobile Marketing Association in September 2005. Mobile phones are no longer used simply ...
