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Consumer Acceptance of Mobile Marketing

"The attributes inherent to mobile marketing - i.e., personalization, ubiquity [i.e. anytime anywhere access], interactivity, and localization - generate the ...

February 1, 2006 / Articles, Mobile Marketing

Mobile Marketing, Predictions for 2006

Barring any economic, political, environmental, or social catastrophe, 2006 is going to be a banner year for mobile marketing and ...

January 1, 2006 / Articles, Mobile Marketing

How to make money with mobile marketing?

Since the launch of the first SMS in 1992 and its initial commercial use for marketing purposes on/around 1997 many ...

December 1, 2005 / Articles

Effectiveness of Mobile Channel Additions and A Conceptual Model Detailing the Interaction of Influential Variables

“Half the money I spend on advertising is wasted; the trouble is I don't know which half.” -John Wanamaker (1838 ...

November 1, 2005 / Articles

Unfolding of the Mobile Marketing Ecosystem: A Growing Strategic Network

Mobile phone use for services beyond voice is at the tipping point of exponential growth in the United States. Mobile ...

October 11, 2005 / Articles, Customer Journey, Ecosystem, Mobile Marketing, Value Chain

The Effects of Adding Mobile Initiatives for Increased Brand Satisfaction

This article was originally published by the Mobile Marketing Association in September 2005. Mobile phones are no longer used simply ...

September 1, 2005 / Articles, Mobile Marketing Association

The Effects of Adding Mobile Initiatives for Increased Brand Satisfaction

Mobile phones are no longer used simply for personal and business voice communication. In recent years there have been significant ...

September 1, 2005 / Articles, Branding

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- MEF Webinar: What Do Context, Semantics, And Mobile Wallets Have In Common?
  In this webinar, I sat down with Paul Knowles from the Human Colossus Foundation (HCF) and Petri Seljavaara from HCF and Wellbeing Cart to discuss the current and future state of mobile wallet development and the industry’s steps toward empowering people with granular control over their data. We explore, in detail, the current state, challenges, […]
- MEF Webinar: Systemic Trust Between Brands and Their Mobile Customers
  As organizations and customers navigate the ever-increasing landscape of fraud and cybersecurity threats, the need for trust becomes paramount. In a recent webinar exploring these challenges, I, along with Surash Patel from TeleSign and John Bruner from Aegis Mobile, help shed light on the significance of establishing trust and the responsibility brands bear in protecting […]
- Nothing but Revolutionary: OpenWallets and the Customer Journeys
  I had an amazing time organizing the MEF CONNECTS ID & AUTH: The Dawn of Personal Data & Identity hybrid event. It was such a joy working with all 38 speakers for the event. I also really enjoyed participating in the event as well. Here is one of the five sessions I participated in […]
- Empowering Creators and Individuals: A Value Shift from the Platform to the People
  I had an amazing time organizing the MEF CONNECTS ID & AUTH: The Dawn of Personal Data & Identity hybrid event. It was such a joy working with all 38 speakers for the event. I also really enjoyed participating in the event as well. Here is one of the five sessions I participated in […]
- What Role Should and Does Government Play in the ID & AUTH Ecosystem Evolution?
  I had an amazing time organizing the MEF CONNECTS ID & AUTH: The Dawn of Personal Data & Identity hybrid event. It was such a joy working with all 38 speakers for the event. I also really enjoyed participating in the event as well. Here is one of the five sessions I participated in […]
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