Why Data-driven, Customer-centric Advertising Is Rapidly Replacing Legacy Media centric Advertising
Delivering on the Promise of 1:1 Marketing with Mobile, Digital Signals and Programmatic. A whitepaper co-authored by Phil Hendrix, Michael Becker, and Greg Serandos. Most of us are all too familiar with the legacy of “media-centric” approaches to brand marketing and advertising. Marketers, in partnership with their agencies, develop and run marketing and advertising campaigns […]